Friday, March 27, 2009

value = benefit/price

value = benefit/price

That's basically concept of value in marketing.Benefits comprise both tangible and intangible elements. Price including monetary and non monetary too. Sounds pretty simple. That's not the case.For me determining value is hard(that's y take ages to write a paragraph for tis cncept).cos value,benefit and price are relative and subjective entities. Might be for someone eating free bbq has no value. Quality always related to premium price.Free food might not has same perceived quality as dining in restaurants.On the other hand, there are people rooting for free bbq.You don't have to pay anything despite of lots u gained from free bbq.free food + free gossip (kurang2kan ye waheeda.lol.) and making new friends.so it will end up to the individual in determining the value.as far as i know, everyone desires for acquiring value in everything they jump into. make sure that it's the real value.like the saying " kaca atau permata". and 1 more thing,understand your value and at the same time do not underestimate others.

p/s: do not misunderstand.it's not free bbq ads or anything related to makan2 invitation.xoxo